CURRICULUM VITAE

Professional Experience

Zai

Zai specialises in building automated financial workflows for mid-market and enterprise-level business customers via APIs, including payments, FX, fraud management, reconciliation, reducing the complexity of running both traditional and digital-native businesses.
Sep 2021 – Present

Senior Product Designer

  • Qualitative user research in the PropTech industry. User interviews, analysis and processing of findings, listening and logging noteworthy information, breaking the data down in the different segments of interest of the company.
  • Compiled data to produce in-depth breakdown of the findings and trends for company board.
  • Performed competitor analysis on features, UX and UI solutions.

CurrencyFair

CurrencyFair is a global cross-border payments fintech that serves individuals and businesses with international payments and currency exchange through its proprietary global platform.
Jan 2017 – Present

Senior Product Designer

  • Managed multiple design projects from concept through completion.
  • Worked closely with product managers and product design lead to study user problems and define requirements for the different product features and updates.
  • Researched, both qualitative and quantitative, of the customer's behaviour.
  • Performed competitor analysis on features, UX and UI solutions.
  • Collaborated with stakeholders throughout the projects.
  • Produced product solutions for mobile iOS and Android, and web with different breakpoints.
  • Created user flows and information architecture for new and existing features.
  • Defining and created prototypes for user testing in UserTesting.
  • Designing quality high-fidelity visuals, interactions, and copy that is user-centered and consistent with the existing product.
  • Created brand assets such as illustration and icons.
  • Worked closely with developers to define limitations and opportunities.
  • Prepared designs for handover for the development team in Figma and in Zeplin.
  • Researching, planning and conducting A/B tests of the current product.
  • Reviewed implementation of designs in staging and performed bug tracking for development.
  • Implementation of Design System Library. Analysis of all the design elements, improving their consistency and organising them into a Design System in Figma.
  • Design and front-end development using html and CSS of landing pages for the Marketing team in WordPress.
  • Creating email templates in Marketcloud and in Mailchimp.
  • Creating landing pages in Hubspot to raise awareness of the design team and the designt thinking approach.

Homestay.com

Homestay.com is a global accommodation booking website for people seeking a real and genuine travel experience. It allows customers to book a room in another person’s home. Each homestay has a host there to welcome guests into their home and offer guidance and assistance during the stay.
Apr 2013 – Dec 2016

UI/UX Designer

  • Manage multiple design projects from concept through completion.
  • Develop mockups, user flows and wireframes for mobile and inhouse web applications.
  • Design user interface for iOS applications – mobile and tablet.
  • Delegate and supervise tasks for graphic designer intern.
  • Work with Slim template language and SCSS.
  • Create pitch style presentations for international events.
  • Optimise graphics for web consumption.
  • Develop creative concepts consistent with the company’s brand guidelines.
  • Design a variety of design projects for print.
  • Work closely with marketing and development teams.
  • Perform bug tracking for development.
  • Produce ads for Adwords, PPC and Gmail Ads Produce imagery for social media.
  • Design promotional landing pages.
  • Design and code responsive email newsletters.
  • Worked with Sendgrid service for email delivery.
  • Worked with Locale App localisation service, creating and updating content keys.

Furious Tribe

Furious Tribe was an award winning mobile app agency, focused on user experience design and brand strategy. Some of the clients I worked closely with were Vodafone, Danone, RSA, IrishLife and Davy.

Sep 2012 – Apr 2013

Art Director

Dec 2010 – Apr 2013

UX/UI Mobile Designer

  • Managed multiple design projects from concept through completion.
  • Developed mockups, user flows and wireframes for mobile and web applications.
  • Designed high fidelity designs for mobile applications – iOS and Android and WordPress.
  • Delegated and supervised tasks of graphic designer intern.
  • Produced pre-press imagery for client projects.
  • Designed user interface for mobile and tablet applications.
  • Worked with front-end technologies such as HTML and CSS.
  • Created pitch style sheets for slideshow presentations.
  • Updated and enhanced company’s website skinning.
  • Optimised graphics for web consumption.
  • Developed creative concepts consistent with the client’s brand guidelines.
  • Designed a variety of design projects and prepared materials and digital files for flyers, posters and advertisement.
  • Worked with team (UX Designer and Developer) to develop concepts and present to client.
  • Performed functional and usability testing to mobile applications.
  • Performed bug tracking for development.
  • Hosted client workshops on user experience.

Freelancer

2005 – 2010
  • Graphic design
  • Development – html, CSS, WordPress
  • Social media management
  • Brand identity
  • Photography
  • Image editing